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Many industry verticals are witnessing major disruptions in their traditional way of working after the artificial intelligence revolution. We can see the change everywhere and how these technologies are changing the definition of human interaction. The mobile industry is one of them where the impact of AI can be seen and felt very evidently. 

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AI is transforming the mobile economy and paving a new way to meet user expectations and leverages the advantages of mobile app development.  Apps powered with artificial intelligence and machine learning are improving the smartphone experience in almost every industry. We will cover some important points about how artificial intelligence is transforming the mobile economy.  

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Focusing on Personalized App Experience

Customers have become at the center of attraction and almost every business niche including the mobile app industry is focussing on customer expectations. They are looking for all the creative ways to improve the customer experience when they use their app. By incorporating AI into mobile apps, brands are creating personalized experiences for their users. For instance, when a user logs in to the app, the app saves user location data automatically so users need not enter the location every time they use the app. With the help of app data of users, companies can analyze the user behavior and requirements that can be further used to provide personalized results. It will improve user retention rates. 

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Improving Search Engines

AI and machine learning are also contributing to the enhancement of search engines. As we are familiar with the traditional text and voice search mode, but it will be changed in the coming future. Like you saw something online you would love to buy, but you don’t know its name and how to find it. Visual search will help you find what you want even when you don’t know the words to describe it. This feature in smartphones can completely change your shopping experience. Integration of AI with smartphones helps android developers to build an image recognition system and voice recognition system. Google Lens is a real-world example of how AI can be implemented in search engines. 

Enhanced App Security

No matter how useful AI can become for us but security is still one of the biggest concerns for users as well as for mobile app developers. Some technologies like Predictive Analysis and Machine Learning that helps in making predictions in-app security and possible data threats are very beneficial for app security.  If any unusual activity is found on your device, this system will alert you. Moreover, this technology will also suggest changes to improve the security of the app. With the help of this data, mobile app developers can find potential security holes in your app and easily fix them in the next update. 

Incorporating with the Internet of Things (IoT)

Imagine how different our life will be when devices start communicating with each other. There is no doubt AI will make a direct impact on our day-to-day lives through our smartphones. When AI is integrated with the Internet of Things, it will collect all the real-time data and process that data so that devices start learning to run themselves. According to the latest stats, more than 50 billion devices have been connected by 2020, which means the demand for AI apps will be higher in the coming years.  

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Conclusion

AI growth has become unstoppable now. More and more companies and small business owners are focussing on AI-based mobile solutions for expanding their customer reach. Companies are investing a huge amount of money in collecting real-time data, understanding human behavior, to deliver a more personalized customer experience to end-users. 

5G technology is on the way and when AI will be integrated with the speed of 5G, it can revolutionize the mobile economy. For sure, the future is going to be very interesting once these technologies will be implemented ethically. You can also join this revolution with EIY SYS and talk to our AI experts now to know more about these technologies.