On page SEO is one of the most crucial and important processes you can use to significantly increase your traffic and brand awareness. Most digital marketers fail when it comes to bringing in the website traffic they need. Achieving higher rankings depends upon the SEO processes and if it’s not properly optimized for search engines and users, your chances of succeeding are minimized.
Before getting into the details of on-page SEO techniques, it’s important to understand the basic meaning of on-page SEO. On-page SEO is the process of optimizing each web page of your site in order to rank higher in the Search Engine Result Page. It includes both technical SEO (titles, descriptions, URLs) and the content of your web pages.
Search Engine Optimization (SEO) not only rate the relevance of your keywords on pages, and in the metadata in relation to a user’s search terms, but also check information such as the time visitors spend on your site, bounce rate, broken links, pages viewed, inbound and outbound links and so on. On-page SEO is one of the most important things that you need to do right from the very first for better ranking.
Better ranking=> more visitors=> more leads=> more sales=> profitable business.
On page SEO optimization techniques depend on how relevant Google and other search engines feel your web page content is to what a user is searching for. It involves the use of keywords strategically to feature more prominently in search engine results but most people focus a large proportion of their time on “keywords” and forget the rest. To get the best results of SEO, you may also need to consider other factors that affect SEO ranking.
TOP 13 ON PAGE SEO TECHNIQUES THAT YOU CAN USE FOR HIGHER RANKINGS
- HIGH QUALITY AND RELEVANT CONTENT
When dealing with SEO, you always need to have in mind that a website with brilliant content can do great with or without SEO. Useful content means the longer stay of visitors on your website to consume the information and thus increase the dwell time.
- PAGE LOAD SPEED
Google takes page loading speed into account in its website ranking algorithm. Users may leave your site if they have to wait even for a few extra seconds for the page to load and this action could hurt your SEO ranking.
- IMAGE OPTIMIZATION
Make sure your images are working hard for you on SEO front because images are important for presentation purposes. They make a page more interesting and easier to understand.
- PAGE TITLES AND META DESCRIPTION
Search engines while reading your pages among other things, check the page title, the description of the page, the headings and the content to understand the page and based on other factors (off page SEO, domain authority, etc), they will rank your page in a position in their index.
- CONTENT SEO
Content SEO has to do with optimizing the actual content for your target keywords. Before publishing a piece of content, the first step is to do your keyword search.
- HEADINGS AND CONTENT FORMATTING
A page needs to be properly formatted like a report which needs to have a heading and subheadings. Do not just write the text but make sure that it is readable.
- URL OPTIMIZATION
URL optimization has two parts which are very important for most SEO. The first part is URL optimization and the second part is the URL structure. URL is the permanent link of the page which needs to be short, descriptive and includes your target keyword.
- INTERNAL LINKS
Linking to pages within your website is quite important for SEO because it’s like building your own web. If you have links pointing to other pages within your website then the search engine spider will take those into account as well. This way you let search engines know about your other pages.
- EXTERNAL LINKS
By linking to other high-quality related websites, you increase the trustworthiness of your content which is good for your SEO and also, Google can use external links as a way to understand more about the topics you are covering in your content.
- MOBILE FRIENDLINESS
Around 70% of the searches in Google now coming from mobile devices which means if your website is not mobile friendly, you are already losing half of the potential traffic.
- COMMENTS AND ON-PAGE SEO
Blogs and comments are important as they show that people like your content and interact with the page and this can really boost your SEO.
- BROKEN LINKS
Not only broken links make for bad usability but also search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
- SOCIAL SHARING
The number of Facebook shares, Tweets, Pinterest pins, and other social media mention can influence your SEO rank.