The word “Branding” is talked about a lot in the business world, but what does it mean in the age of digital marketing? Precisely, Branding is anything that helps your target customers instantly recognize your company. Traditionally, your brand includes things like your company name, logo, Slogans, colour schemes, and advertising methods. In this era of Digital Marketing, the main question that arises is that what’s your Digital Brand worth of?
It can be of a great worth. You can measure its impact in reduced marketing costs and increased revenues for your small business.
But if you’re not executing that brand consistently, branding leads to confusion. You miss opportunities. Customer acquisition costs skyrocket. All the while, you continue to try branding the wrong way, costing you more.
Because of the sudden massive surge of new digital technologies over the past decade, the way consumers interact with brands has also changed.