It is no exaggeration to say that you live in a digital world and from that perspective, it is important that your business has an imposing presence in the digital space. In essence, digital marketing is the future of marketing in the world with the added advantage that it is cheaper than traditional marketing and plays an effective role in the growth of a business. 

  1. Levels the Online Playing Field- Now, Digital Marketing is not only for the likes of multinational companies that have enough resources required to produce an online marketing campaign but it actually levels the playing field, providing businesses with the chance to compete against other businesses and attract their share of targeted traffic. Digital Marketing enables small businesses to engage with a larger number of customers from any part of the world. 
  2. More cost-effective than Traditional Marketing- Digital Marketing provides businesses with a better and much more cost-effective marketing platform that delivers results. Online Marketing let your adverts and brand seen by a much greater audience, meaning a lower portion of the budget brings in more business.
  3. Delivers Conversion- The percentage of traffic converted into leads, subscribers or sales measures the success of the businesses. Without conversion, all your traffic would mean nothing and all your market efforts will go in vain. There are several techniques and tools that can be used for the Digital Marketing campaign such as Search Engine Optimization, Social Media Marketing, and Email Marketing. 
  4. Helps Generate better Revenues- Higher conversion rates deliver more profitable benefits for you and your business in terms of better and higher revenues. With better revenue growth, enterprises using Digital Marketing techniques will have better chances of expanding their business all over the world. 
  5. Facilitates Interaction with Targeted Audiences- Slowly and steadily Digital Marketing is taking over Traditional Marketing channels because of its ability to interact with the targeted audience in real-time. Interacting and providing your customers with proper engagement points can give you an insight into what your targeted audiences want. This information will guide you towards making the right moves in future, provide your customers with a better experience, develop good relationships with them, and help you gain their loyalty and trust that you will need for your business to grow. 
  6. Builds Brand Reputation- The power of digital marketing lies in its ability to attract targeted traffic. This proves to be favourable for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected and will also open new doors of opportunities for reaching bigger markets and attain business growth.
  7. Provides better ROI for Your Marketing Investments- Better revenues and better branding in Digital Marketing provide a better Return of Investments(ROI) than traditional marketing channels. It is easy to track and monitor Digital Media and get immediate results as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing, however, is to generate a constant flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the better is your ROI.
  8. Ensures Business Survival Online-  Even if you have tons of website visitors but none of them ever convert, your business will also come to an end. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that carries results. Targeting the people that deliver the right kind of results is what Digital Marketing is all about. It ensures the survival of your business.
  9. Caters to the Mobile Consumers- As there are more mobile users than the laptop users, it is the best time to have digital marketing campaigns planned towards mobile consumers, making their way towards achieving better growth and faster expansion. Today, it is hard to imagine a day without using these multipurpose phones that have made our lives unbelievably convenient by allowing us to perform a host of seemingly simple but important tasks with just a few swipes and taps of our fingertips. 
  10. Establish People’s Trust- Digital Marketing grows on social media platforms, social proof and testimonials from real consumers who have previously purchased or availed a product or service marketed by a particular brand or business. The more valid these social signals are, the higher the trust rate it can generate from targeted audiences- most of which can be potential customers. 
Amit Manchanda

About the Author

Lalit Bansal is a founder and CEO of EIY SYS with 14 years of affluent experience in Blockchain, Cryptocurrency, ICO, Digital Marketing, Fintech, and Growth Hacking. An engineer by training and an entrepreneur by profession, his leadership, experience, and connections make him a smart advisor.

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