The word “Branding” is talked about a lot in the business world, but what does it mean in the age of digital marketing? Precisely, Branding is anything that helps your target customers instantly recognize your company. Traditionally, your brand includes things like your company name, logo, Slogans, colour schemes, and advertising methods. In this era of Digital Marketing, the main question that arises is that what’s your Digital Brand worth of?
It can be of a great worth. You can measure its impact in reduced marketing costs and increased revenues for your small business.
But if you’re not executing that brand consistently, branding leads to confusion. You miss opportunities. Customer acquisition costs skyrocket. All the while, you continue to try branding the wrong way, costing you more.
Because of the sudden massive surge of new digital technologies over the past decade, the way consumers interact with brands has also changed.
Here are 5 Digital Marketing Strategies to set up a solid branding foundation:
- Don’t be too dependent on anyone Platform- it is important that you fully understand the pros and cons of each platform, who uses them, and how to engage with the users properly. Multichannel marketing better showcases your brand because what works today, won’t necessarily work tomorrow. Digital Marketing is a never-ending process of testing, pivoting, and never allowing yourself to become too reliant on any one platform, website, or method. If you have an unknown brand, leveraging the power of influencers is a great way to uplift your brand presence on social media.
- Make sure your Website represents your Brand Identity- as more than 90% of online experience starts with a search, there is a good chance that a user will come into contact with your brand first through your website than any other online channel. Having a responsive website is the home base for everything you do to brand your business online. It is extremely important to leave a good brand impression to your audience the first time they visit your website- this includes the content you share on social media, overall design, and technical factors such as site speed.
- Create Content- creating content is the most convincing way to strengthen and expand your presence online. Whether it’s a blog, social media post, website, or email, content helps you create the brand personality you want your audience to recognize. As said. Content is the king, it helps you engage with a large number of audience. Your content speaks for your website, it has become a parameter of success for a lot of modern brands today. A part of building a great brand is to align your content marketing with what your brand thinks, does and says.
- Earn the Trust of your Customers- There can be no brand building without trust. We are living in an era where people don’t trust businesses easily, so techniques like publicity in which the company boasts of its achievements don’t work as well as it used to. Instead, the new generation trusts social proof and you need to find new ways to gain the trust of people. There’s no doubt that the brands who gain maximum trust generate the maximum revenue. Be consistently available for customers when they need you.
- Leverage your Brand with Advertising- once you are done with building a brand, it’s time to leverage that brand to get the greatest return on your paid advertising budget. People feel something when they see your brand. When using social media ads, make sure they visually align with your presence on the corresponding social media sites. When someone sees a display ad on a website, they should instantly recognize you. The language or the tagline you use remind people of your brand.
To get the most out of your branding efforts, be consistent. Develop a style guide and clear branding strategy. Follow these strategies across channels. Increase visibility and evoke positive feelings toward your brand.